It was obvious to everyone that we needed to do something for the first day of Spring. I mean, when you’re product is called Spring, it kind of goes without saying. We thought about flowers. We considered baby rabbits and chickens. In the end, we settled on beach balls.

What better way to build excitement about a new software platform than with colorful, inflatable plastic orbs?

So all our clients received (yesterday or today) a little gift pack with a beach ball (some assembly required) and a card which reads:

March 21st, the first day of Spring, is a timely reminder that Solid Earth is hard at work building the Spring platform. For now, enjoy the sunshine… plan a trip to the beach…drink a margarita. But, know that we’re looking forward to showing you what we’ve been up to. Thanks for being part of the Solid Earth Team. Your friends in Huntsville.

If you haven’t seen your gift pack yet, it’ll be there soon. Probably today. Happy Spring and we look forward to the next Spring demo. You’re going to like what you see.